Leading Global Workforce Case Study Example | Topics and Well Written Essays - 1000 words - 3

Leading Global Workforce - Case Study Example Currently Sarah and Josh are working on the promotions and branding of the next Fire Force Five film but their ideas and strategies regarding the work are extremely contrasting. When Sarah relies on traditional promotional strategies like TV ads and print campaign, Josh wants Sarah to adopt non-conventional approaches such as online promotion. For this, Josh approaches the company CEO directly without the consent of his departmental head Sarah and gets the permission to present his ideas in the next management meeting. Now Sarah is furious at the conduct of her young marketing colleague as she could not accept his disobedient behavior. While analyzing the case scenario, it seems that a combination of different factors has contributed to an unhealthy worksite relationship between Sarah and Josh. Mainly, the age difference between them and the different contexts in which they started their career have influenced their ideas and worksite behavior. To illustrate, Josh is a 23-year-old marketing associate who was graduated recently from the University of Southern California. Josh’s vision is to make films that communicate strong social messages –like Al Gore’s An Inconvenient Truth or Morgan Spurlock’s Super Size Me (Erickson, 2009, p.1). He also aims to distribute those films on open platforms so that he can convey his social messages to the greatest number of people. Josh believes that employing unconventional distribution and promotion channels is a potential strategy to implement the current project more effectively. Sarah, the 37-year-old marketing chief joined Rising Entertainment 10 y ears ago and she grew her career in the company from an entry-level copywriter, to marketing associate, to head of the 22-person film marketing unit (Erickson, p.3). Sarah had worked with all the three Triple-F movies that were released and generated more than $2.4 billion in box-office over the